While I am sure that many of you have heard of the idea of using magnets for the purposes of marketing an auto brand, I have been interested in this for a long time. The primary reason I am interested is because it has many advantages over any other marketing strategy that we currently have in place. I will explain some of the main reasons why.
Auto manufacturers often have the largest target audience in the industry. Many of these folks are also likely to be the largest purchaser of the products that they make. These folks represent the “big boys” and as such they tend to be receptive to the type of message that is being conveyed in a particular advertisement or campaign. In some cases, the messages that they will hear are those that are geared towards them as consumers.
This is particularly important in light of the fact that the vast majority of the market is made up of women and there are very few large demographic groups that do not own a car or truck. When we look at this in terms of how many women actually drive, it is obvious that the large majority of people who purchase cars or trucks will be female. We have to remember, though, that the auto industry does cater to men as well. Men are just as likely to purchase magnets for sale from a brand that caters to their gender as are women to purchasing a vehicle from a company that caters to their gender.
Marketing strategies that focus on appealing to the male gender tend to be a little bit different than marketing strategies that appeal to the female gender. For instance, the typical male advertising message focuses on a desire for a particular vehicle that is designed for the male ego. On the other hand, in a similar vein, the typical female ad focuses on a desire for a vehicle that is designed for the female ego.
The point here is that the message of the advertising efforts of auto manufacturers should be something that appeals to the male and female consumer. As long as this is the case, then the message is likely to be embraced and understood by a much greater amount of people. This makes the overall effectiveness of the advertisement more likely.
I know that you can see how using magnets in the auto manufacturers industry would benefit your ability to market a particular brand of car or truck. It is a tried and true marketing technique that many brands use today.